Simple technique for online reputation management

Building a successful reputation management strategy is often low down on a business agenda. However, within a matter of hours you can find your business damaged by negative listings on Google. By thinking ahead you can ensure that considered online reputation management softens the effects of bad press. By building up positive well optimized listings you can make it difficult for antagonists to do any serious damage. Here are some techniques for ensuring your company reputation is well protected:

Invest, Speak, Recruit and Donate

Using these four methods is a sure way to get your company biography, brand and links disseminated thoroughly across the internet. Investing in other organisations or not-for-profit companies can be very effective in promoting your company and its values. Small donations and investments can still provide a powerhouse of positive publicity on the web. The positive recognition will go far in press releases and news articles boosting your link value significantly.

Speaking at events is often something you can do for free except for the travel expenses. As well as positioning yourself as an industry expert it's a powerful tool for raising the profile of your company and brand. You'll get a great opportunity to place your biography and links.

Recruiting is a slightly different animal. The adverts are usually temporary. However, many recruitment sources will keep a permanent company profile if you use them occasionally to advertise job roles. If you normally post job ads on your own site look at other web possibilities where you can make the most of inserting the company bio and links. Even if the role is something you're just thinking about it can have a positive impact on your online reputation management.

Steer clear of Wikipedia and other open sites

Wikipedia has some clout in the internet world so it stands to reason that you need to create a profile there as part of your internet reputation management...right?
Wrong! The most important principle of online reputation management is that you must own the listings and be able to control them. If other people can add their point of view, edit what you've written or add other references your work can quickly become negated. However, Wikipedia does have a powerful profile and therefore pages can quickly start to rank in the top three positions. Avoid them at all costs as you can't take the risk of negative information being posted on such an influential site.

This goes for other sites also. You need to research every one you use to be sure of the content control. Sites such as Flickr, LinkedIn and Twitter give you control over your profile unless you overstep the mark.

Leverage link quality appropriately

If you have links that are of a lower quality don't have these pointing to your registered domains or websites. Instead direct them at the high authority, high ranking social networking profiles you have set up. This can work particularly well for nofollows.

At www.searchengineoptimization.co.uk we are offer a range of online reputation management services to protect your business.

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